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SEO for Florists / Search Engine Optimization

Increase Web Traffic to your Flower Shop Website and Improve Search Engine Rankings!

The online market is an extremely competitive industry. With thousands of businesses across the country, it's easy to get lost in the internet sea. Having a great website means nothing if no one can find you.

We combine organic optimization with pay-per-click campaigns to guarantee you the best rankings possible.

Search Engine Optimization (SEO) is the most effective and cost-efficient marketing tool for your business. Effective search engine marketing is key to making sure your customers find you before they find your competitors and often means the difference between optimal placement in organic search engine rankings or being lost amidst hundreds of results.

Why Choose IRIS Web for your SEO Solution?

At IFN Enterprises we know how to make your business a major search engine target. We will make you a dominant player in the vast web of web sites and drive customers to your online location. Our specialists are highly experienced and well aware of the constantly changing environment of Search Engine Optimization. We will efficiently calculate which keywords and keyphrases are driving the most traffic to your site, and more importantly, how much of that traffic is being converted to sales.

Our SEO packages are included with select website packages and incorporate the following services:

  • A thorough review of your goals. Where do you want your website to stand on major search engines relative to pertinent keywords and phrases?
  • Targeted analysis of the areas that you service. We'll consult with you to understand your target areas to properly identify the best keywords to be utilized in order to increase web traffic and improve search engine rankings.

Did you know YOU can do a FREE Google Business Listing?

Before you get started, there are a few things to keep in mind:

  • It's free.
    Adding your listing to Google Places is free, and Google doesn't accept payment to include particular listings or sites in their search results. However, they do offer locally-targeted advertising through their AdWords program.
  • Every business listing must have a mailing address.
    This is the physical address where mail can be sent to your business. If you work from home or you are a mobile-only business you can specify service areas and choose to hide your physical address later on!
  • There shouldn't be more than one listing per physical location.
    Even if you're a doctor who is a cardiologist and a chiropractor or a service that covers multiple towns, you shouldn't have two listings. Instead, use the description of your business or categories to explain the different services your business offers.

How it works

Each business listing on Google is in fact a giant 'cluster' of information that they get from a few different places: Yellow Pages, for example, as well as other third-party providers. However, the basic information that you submit through Google Places is the information that they trust the most. This means that it will appear instead of any basic information that they get from anywhere else. To make sure the basic information you submit is accurate, they will ask you to verify it first by entering a PIN that will be sent to either your business address or phone number.
You can add other information to your listing too - such as a description of your business, for example, as well as photos, reviews, or information about hours and parking costs - that will also appear above similar information from other providers.

Why add your listing with Google Places?

Once you've verified your listing, you can enhance the Place page for your business by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place page. Verifying your listing gives you the opportunity to share even more information about your business with Google.

It is a good idea to read "Google Places Quality Guidelines" to make sure that your listing will be approved to appear on Google.

To start creating your free listing, go to the Google Places and sign in with your Google account. If you don't already have a Google account click Sign up now to create a new Google account. You can also use an AdWords login and password, if you have one.

What is Google AdWords?

With Google AdWords pay-per-click (PPC) keyword advertising, you only pay for results.
Advertise your business on Google - No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads.

AdWords enables you to create online advertisements and show them on Google and across a huge network of partner websites. Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. You only pay when someone clicks on your ad, and you control how much you spend on each click, your daily budget, and where your ads appear. AdWords accounts also include graphs and performance data so you can track what's working and edit your ads accordingly.

How does AdWords work?

  • You create your ads
    You create ads and pick words or phrases (called keywords) that are related to your business. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
  • Your ads appear on Google
    When people search on Google using the same or similar keywords, your Google AdWords ad can appear alongside or above the search results as a "Sponsored Link." Now you're advertising to an audience that's already interested in what your business offers.
  • You attract customers
    People can simply click your ad to make a purchase, browse your website, or learn more about your business.

Remember that AdWords ads are always separate from Google search results. You cannot influence the search results or alter the way your own site appears in the natural search results by using AdWords. However, you can use AdWords to target the same audience as search results do: those people who are searching for offerings just like yours. You can also show your ads on Google's Display Network partner sites to reach people who are browsing other websites that match your products or services. Other ad format options are also available besides text, such as video ads and ads for mobile phones.

For more information on AdWords please click here.

What is Google Boost?

Get more local customers with Google Boost

Advertise your business on Google search and Google Maps:

  • Done in minutes
    Simply pick business categories, choose ad text, and set a budget.
  • Automatically managed
    Boost manages everything and figures out where to show your ad.
  • Pay only for success
    You only pay when potential customers click on your ad.

Google Boost is set up from within your free Google Places account. Google Places helps your business get found on Google Search and Maps.

When you add Google Boost to your listing, you can advertise your business on Google and Google Maps (including mobile devices) and attract more visitors to your website or Place page. With Google Boost, simply set up a monthly budget for your ad, and they will determine what search keywords trigger your ad based on the categories that you select. You'll only pay for the clicks that your ad actually receives.

How much does Boost cost and how will I be billed?

When you set up Boost, you control what you spend by setting up a monthly budget. You can choose from several price ranges, or set your own monthly threshold equal to or greater than $50 per month. Your credit card on file will be billed whenever you reach that monthly threshold.

If you are an existing AdWords customer, the credit card in your AdWords account will be your automatically designated payment method for your Boost ad. You will not be prompted to edit your credit card information in your Places account when you sign up. Please be aware of this, especially if you have signed up for Tags previously, as Boost ads will not be charged on the credit card account that you might have previously used for Tags.

Once you have completed signing up for your new local ad, your ad will begin serving within one day. Google bills you after 30 days or when your account spend reaches your billing threshold, whichever comes first. You can always keep track of your spend by checking your Boost dashboard page in your Google Places account.

For more information on AdWords please click here.

Call today at: 877-810-4747 for more information. A representative is available Monday - Friday 9:00am - 7:00pm EST

Terms, conditions, features, support, pricing and service options subject to change without notice.