The Facts you Need to Know

It has been projected that by 2014, more users will access the internet from their phone than from a computer. This means that if you do not have a mobile presence you'll be missing out on over half of all web browsers. This process doesn't have to be painful or expensive. In fact it's typically a smaller version of your existing website with a more simplistic design. IFN Enterprises makes it easy. Your mobile website is configured automaically upon completion of your primary website.

Regarding Search Engine Optimization

Google currently has separate indexes for both traditional web content and mobile content. If you have added your mobile site to Google's mobile index, you will have a better chance at showing up in search results than a site without a mobile version. With less competition than Google's primary index, now is a great time to develop a mobile site and add it to Google's mobile index. On another note, these two separate indexes should alleviate any concerns of possible duplicate content issues.

Just Having One Standard Website Won't Cut It

To the point, websites that are designed for traditional web browsers will not have the same impact on mobile browsers. The screen sizes on mobile devices are obviously much smaller and also come in a number of different shapes; some more vertical, some square, and some horizontal. Your mobile site should be a highly simplified version of your primary site with no unnecessary information.

Mobile Advertising Spending will Surpass $6.5 billion in 2012

Advertising spending is often a great indicator of where a certain technology or industry is headed and the drastic increases over the past five years in mobile advertising spending make it quite clear that the mobile web has just began to boom.

Simple is Always Better

In short, when creating your mobile presence, simpler is better. Reduce the content and file size, limit the amount of typing your customer is required to perform, take advantage of smart phone capabilities by adding click to talk numbers and location finders. We follow these steps so you will be primed for mobile web success.